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2010上半年,我国客车市场全面回暖,据中国汽车工业协会统计,2010年1—6月,客车销量为21.07万辆,同比增长35.43%。大好的市场形势与国内客车生产企业推出的众多新产品不无关系,客车生产企业对潜力市场的嗅觉越来越敏感,企业研发生产产品的响应速度也越来越快,特别是在市场回暖的形势下,众多企业推出了大批新车型。本文将对2010上半年市场热销的“明星”车型,以及延续2009年销售势头的部分车型作简要介绍,这些车型能在一定程度上体现出生产企业对产品所在细分市场的重视程度和采取的策略。
In the first half of 2010, China’s passenger car market was fully warmed up. According to the statistics of China Association of Automobile Manufacturers, from January to June 2010, the sales volume of passenger cars was 210,700 units, up 35.43% over the same period of last year. Great market situation and the domestic passenger car manufacturers introduced many new products are not unrelated, bus manufacturers are more and more sensitive to the sense of smell of the potential market, corporate R & D and production of products faster and faster response, especially in the market warmer The situation, many companies launched a large number of new models. This article will be on the market in the first half of 2010 hot “star” models, as well as the continuation of the 2009 sales momentum of some models for a brief introduction, these models to a certain extent, reflect the manufacturer’s product segments where the importance of the market And the strategy to take.