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创意是否陷入困顿 1、“创意打折”?赞同现在,广告创意没有以前那么有效了,一个原因是现代人的生活状态、习惯和方式改变了。以前人的生活没有这么多姿多彩,可能大家下班之后就回到家,而现在下班以后有很多地方可以去休闲娱乐,有多种多样的方式供选择。另一个原因是媒体数量和形式的增多,像电视频道的成倍地增加,制作的节目更加丰富,人们的选择增多了,也带动节目的形态多起来。特定的节目吸引到的观众就会下降。比如说以前的一块饼,分成了现在很多的小块,每个人得到的自然就更有限。不仅如此,除了电
Creative is in trouble 1, “creative discount ” agree with the present, creative advertising has not so effective before, one reason is that modern people’s living conditions, habits and ways have changed. Before people’s lives are not so colorful, we may come home after get off work, and now after work there are many places to go to entertainment, there are a variety of ways to choose from. Another reason is the increase in the number and form of media, the double increase in the number of television channels, the richer production of programs, the increase in the choices of people, and the increase in the variety of programs. The audience attracted to a particular show will fall. For example, a piece of cake before, now divided into many small pieces, everyone gets more limited nature. Not only that, except electricity