湛蓝的汉江曲折地穿过首尔,江水蕴藏着这个国家的时尚气息。《来自星星的你》《制作人》《匹诺曹》,每一部热播韩剧几乎都会激发中国消费者对剧中流行服饰的代购热情。韩国的时尚企业也看到了这股商机,纷纷加速各自在华业务的电商突围。日前,三星物产服饰事业部大中华区总裁金衡睦在接受媒体采访时透露,三星旗下已有3个定位中高端的服装品牌进入中国,但其线上的销售额比例只有5%,为了提升线上占比,三 Blue Han River twists and turns through Seoul, the river contains the fashion of this country. “You”, “Producer” and “Pinocchio” from the stars, almost every Chinese drama on the block will stimulate Chinese consumers’ purchasing enthusiasm for the popular costumes. South Korean fashion companies have also seen this share of business opportunities, have accelerated their business in China e-commerce breakthrough. Recently, Kim Heng Mu, president of Samsung Greater China, a department of property apparel business, said in an interview with the media that Samsung has three middle and high-end apparel brands entering China, but its online sales ratio is only 5% Online accounting, three