无论做什么事,“创新”二字都十分重要,所谓“人无我有”讲得正是追求创新的道理。宝马是一个在创新理念方面很有活力的品牌,旗下的各款产品都具有鲜明的个性,赢得了无数消费者的青睐。在中国市场,宝马更是严格遵循差异化产品战略,不但车型开发理念屡占先机,进一步深入市场的动作也总能快人一步,这些都让宝马收获颇丰。 No matter what you do, “innovation ” is very important word, the so-called “people without me ” is precisely the pursuit of innovation truth. BMW is a brand that is very dynamic in terms of innovative ideas. Each of its products has a distinctive personality and has won numerous consumers’ favor. In the Chinese market, BMW strictly follows the differentiated product strategy. Not only has the concept of vehicle development always taken the lead, but further moves into the market can always make a living. All these have made BMW reap ample profits.