以消费主义为主流价值观的现代消费不仅是需要的满足,而且是追求难以彻底满足的欲望。占有——欲望满足——欲望的更大发动——更大规模的占有,这就是消费主义指导下的现代消费模式,人的自我存在不断陷入这种消极的、被动的消费模式中。现代消费在给人类带来物资满足和享受的同时也使人类陷入了困境。如何使人们走出消费伦理困境和消费误区,怎样建立一种科学、合理的消费模式,也是我国当前致力于建设社会主义和谐社会所必须要解决的问题。 Modern consumption, with consumerism as its mainstream value, is not only a matter of satisfaction, but also a desire to pursue something difficult to satisfy. Possession - Desire to meet - the greater desire to move - a larger-scale occupation, which is under the guidance of consumerism mode of modern consumption, human self-existence continue to fall into this passive, passive consumption patterns. Modern consumption has brought mankind into a dilemma while bringing material satisfaction and enjoyment to mankind. How to get people out of consumer ethics predicament and consumer misunderstandings and how to establish a scientific and reasonable consumption pattern are also problems that China must solve now in its effort to build a harmonious socialist society.