突发事件对泰国旅游业的影响及应对策略分析

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目前,泰国优先发展旅游业,特别是针对中国游客的旅游市场,这个市场对泰国社会发展和旅游产业来说十分重要,发展旅游业可以大幅提高政府财政收入、实现均衡的收入分配以及合理安排就业人口等。虽然旅游业是泰国排名第一的收入来源,但是近几年在泰国发生了不同类型的突发事件,对旅游业产生了一定的影响。研究突发事件对泰国旅游业的影响,特别是对中国游客出游选择的影响,可以提高泰国政府应对突发事件的能力,减轻突发事件对旅游业的冲击,确保入境游客市场的繁荣发展。 At present, Thailand gives priority to the development of tourism, especially to tourist markets for Chinese tourists. This market is very important to the social development and tourism industry in Thailand. To develop tourism can significantly increase government revenue, achieve balanced income distribution and make reasonable arrangements for employment Population and so on. Although tourism is Thailand’s number one source of income, different types of emergencies have taken place in Thailand in recent years, which have had some impact on tourism. Studying the impact of emergencies on tourism in Thailand, especially on the choice of Chinese tourists, can enhance the Thai government’s ability to cope with emergencies, reduce the impact of emergencies on the tourism industry and ensure the prosperity and development of inbound tourists.
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