论文部分内容阅读
本期焦点:利用善因营销推动企业发展慈善堂药店,位于湖南长沙市岳麓区咸嘉湖路,是一家肿瘤药专营药店。这家店面积不大,只有约80m2,肿瘤药陈列品规也不多,不到600个,但近年来,这家小小的药店却在当地掀起了很大的波澜。原因有两点:一是它敢于与附近肿瘤专科医院叫板,公开与肿瘤医院药房的药品进行比价,比如慈善堂复方氟尿嘧啶口服液的售价只有35元,复方斑蝥胶囊30元,消癌平糖浆25元,华蟾素注射液也只卖120元;二是它坚持走善因营销路线。虽然名气大,但慈善堂药店从2004年开办至今,销售额并不高,经营规模也一直只是一家店,没有大的发展。请问,如何能把慈善堂做强做大?
Focus of the Current Issue: Utilizing Good for Marketing to Promote Business Development Charity Tang Pharmacy, located in Xianjiahu Road, Yuelu District, Changsha, Hunan, is a cancer drug franchise pharmacy. The store is small, only about 80m2, oncology drugstore display is not much, less than 600, but in recent years, this little pharmacy is set off a great wave in the local. There are two reasons: First, it dare to challenge the nearby tumor hospital, public and cancer hospital pharmacy price comparison, such as Charity Church compound fluorouracil oral liquid price of only 35 yuan, 30 yuan Compound Cantharidin Capsule, Xiao cancer flat syrup 25 yuan, cinobufotalin injection only sell 120 yuan; the second is that it sticks to good marketing because of marketing. Although famous, charity Church pharmacy since its inception in 2004, sales are not high, the scale of operation has been only a store, there is no major development. Excuse me, how can charity be bigger and bigger?