抛弃了平面媒体,甚至售点 POP,连电视广告也用得吝惜。黄箭口香糖以苹果和柠檬两种口味的新包装上市,一切都在微声中进行,然而却网罗了大量青少年群体。老产品一定要走完生命周期而濒临灭亡吗?产品改良后就会有新顾客吗?新顾客在哪里?如何接近他们?新黄箭上市前的目标行销让顾客在快乐地玩乐中接受产品。 Abandoned the print media, and even point-of-sale POP, even the TV ads are stingy. Huang Jian gum chewing gum and apples and lemon two flavors of the new packaging market, everything in the whisper, but it recruited a large number of young people groups. The old product must go through the end of its life cycle on the verge of extinction? Product improvement will have new customers? New customers where? How to approach them? The new yellow arrow target marketing before the listing so that customers are happy to have fun to accept the product.