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文章对全国三十多家省级卫视频道品牌宣传语作了梳理,并对频道品牌宣传策划与效果进行了分析,指出在当前省级卫视竞争激烈的形势下,寻求频道的特色化定位,并在此基础上着力对频道品牌进行全方位策划与宣传应是一条切实可行的道路。
This paper analyzes the brand propaganda language of more than 30 provincial satellite TV channels in China and analyzes the planning and effect of channel brand promotion. It points out that under the current intense competition of provincial satellite TV, it is seeking the specialization of channels and On this basis, focus on channel brand planning and publicity should be a full range of practical ways.