思想支配行动。人们的购买行为是由其购买心理决定的。如何使消费者产生强烈的购买心理呢?答案是,运用广告这一媒介,针对不同年龄、性别、性格、文化修养的消费者,不同国家、地区、民族的消费习惯,结合商品的原料、制作方法和功用等等,有的放矢,因势利导地进行心理诱导。 Ideological domination. People’s buying behavior is determined by their purchasing psychology. How to make consumers have a strong buying psychology? The answer is that the use of advertising media for different age, gender, personality and cultural accomplishment of consumers, different countries, regions and ethnic consumption habits, combined with the raw materials of goods, production Methods and functions, etc., targeted, make the best use of psychological induction.