2006年,郫县在农科村举办了首届中国乡村旅游节,成为郫县乡村旅游节庆活动的肇始。其发展至今,由单一的乡村旅游活动发展成为包含了主题论坛、项目推介等复合型的会展类活动。本文梳理了郫县乡村旅游的发展背景、现状和特点,分析了问题与机遇,以及提出了相应的发展对策,为未来对郫县乡村旅游发展进一步研究抛砖引玉。 In 2006, Yixian held the first China Rural Tourism Festival in Agricultural Science Village, becoming the beginning of the Yixian rural tourism festival. Its development so far, from a single rural tourism activities to develop into a theme forum, project promotion and other complex types of convention and exhibition activities. This paper combs the background, current situation and characteristics of the development of rural tourism in Shexian County, analyzes the problems and opportunities, and puts forward the corresponding development strategies for further study on the development of rural tourism in Shexian County.