论文部分内容阅读
提升广电ARPU值是个很热门的话题,尤其是在电信业高ARPU值的对比之下,这一命题更得到了广电管理层的高度重视,更关乎广电一线同仁的生存与发展。面对来自电信系运营商的全业务围剿、IPTV等新媒体业务的崛起,提升广电ARPU值迫在眉睫!但是如何提升却见仁见智,本文作者对互动电视、宽带接入、CMMB这些常见高招提出了自己的看法,您的灼见呢?来稿请发:cui_muli@ccw.com.cn。
Raising the ARPU value of broadcasting is a very hot topic, especially under the contrast of the high ARPU value of the telecommunications industry. This proposition has received the great attention from the radio and television management and the survival and development of radio and television front-line colleagues. The face of telecom operators from the entire business encirclement, IPTV and other new media business rise, upgrading ARPU ARPU value imminent! But how to improve is a matter of opinion, the author of interactive television, broadband access, CMMB these common tactics put forward their own Opinion, your insights? Contributions please send: cui_muli@ccw.com.cn.