论文部分内容阅读
我国企业间的竞争日趋加剧,因此信用销售方式迫切地成为企业竞争的新走向。但由于信用销售风险的存在,使得我国的信用销售发展严重滞后。很多专家学者从财务会计的角度,对信用销售以及信用销售风险的管理给出很多宝贵的建议和意见。本文则从战略管理学的角度,运用博弈论的分析方法,试图证明建立一个能有效地传递客户信息的战略联盟来应对信用销售的风险是可行的思路,并提出一些具有一定创新意义的见解供人思考。
The competition among enterprises in our country is aggravating day by day. Therefore, the way of credit sales is urgently becoming the new trend of enterprise competition. However, due to the existence of credit sales risk, the development of credit sales in our country lags behind seriously. Many experts and scholars from the financial accounting point of view, the sale of credit sales and credit risk management gives a lot of valuable advice and opinions. This article from the perspective of strategic management, using game theory analysis, trying to prove that the establishment of a strategic alliance to effectively communicate customer information to deal with the risk of credit sales is feasible ideas, and put forward some ideas for a certain innovation People think.