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卡通艺术是一种独特的艺术表现形式,它的形象不但具有简洁明快、幽默风趣、变形夸张等艺术特点,而且非常大众化,绝大部分观众都可以欣赏,是一种寓教于乐的简单而又实用的艺术手段。随着当代艺术的发展,卡通图形渐渐成为一种文化现象,不仅介入绘画领域,同时也渗透到设计领域,尤其受到视觉传达设计师的青睐。在公益海报这一特殊领域中,卡通图形无不失为一个快速拉近与观者距离的表现手法,同时产生情感交互,使得观者更容易接受公益海报中所传达的信息。
Cartoon art is a unique form of art. Its image not only has the artistic features of simplicity, humor, humor, distortion and exaggeration, but also is very popular. Most of the audience can enjoy it. It is a simple and entertaining And practical art. With the development of contemporary art, cartoon graphics gradually become a cultural phenomenon, not only involved in the field of painting, but also infiltrate the design field, especially by visual communication designers of all ages. In the special field of public service posters, the cartoon graphics are a way to quickly narrow the distance between the viewer and the viewer, and at the same time generate emotional interaction, making it easier for viewers to accept the messages conveyed in the public welfare posters.