多屏时代,消费者的屏幕接触习惯正在发生改变。他们每天接触的屏幕越来越多,由传统的电视、PC端逐渐扩展到手机、Pad。消费者的注意力也在被多种不同的终端分割,屏幕接触时间碎片化趋势渐显。对此,各大视频媒体正在不断扩展自己的领域,将触角延伸至移动终端、户外媒体;而数字营销公司也在加紧布局新一轮营销计划,以满足广告主的投放需求。 Multi-screen era, consumer screen contact habits are changing. They touch more and more screens every day, from the traditional TV, PC-side gradually expanded to mobile phones, Pad. The attention of consumers is also being divided by a variety of different terminals, screen exposure time fragmentation trend. In response, the major video media are expanding their fields, the tentacles extended to mobile terminals, outdoor media; and digital marketing companies are also stepping up a new round of marketing plan to meet advertisers demand delivery.