中国人世以来,国内成品油零售业务面临着日益严峻的挑战,加油站的经营职能也逐步由单纯的油品销售向多元化经营转变。这就要求我们的加油站在经营上必须认真选择和揣摩营销策略,把策略做细做精,力争用精细的管理增加效益,增强竞争力;用精细的服务赢得客户,开拓市场。 Since the advent of China, the domestic refined oil retail business is facing increasingly severe challenges. The operating functions of gas stations have also gradually shifted from simple oil sales to diversification. This requires that our gas stations in business must carefully choose and try to figure out the marketing strategy, the strategy to do fine, and strive to use fine management to increase efficiency and enhance competitiveness; with fine service to win customers and develop new markets.