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聚焦同一目的地、多条线路可选的航空旅游,本文为顾客如何选择航空旅行产品以及航空公司如何定价提供了一个全新的定价模型.首先,通过层次分析法探讨游客选择线路的主要因素及其权重,以上海市民港澳游线路为案例,定量解析三类港澳游产品的旅行成本;同时运用Logit回归模型,构造出不同线路的概率选择函数,即货币成本相对值与选择概率之间的定量关系.其次,针对廉价航空之代表——春秋航空,对上海市民港澳游航空定价问题提出对策.最后总结并预测未来“航旅联合”的发展趋势.
Focusing on the same destination and multiple lines of optional air travel, this article provides a brand new pricing model for customers how to choose air travel products and how airlines price.Firstly, through the analytic hierarchy process to explore the main factors that tourists choose the line and its We use the Logit regression model to construct the probability selection function of different routes, that is, the quantitative relationship between the relative value of monetary costs and the probability of selection Secondly, in view of the airline of low - cost - Spring Airlines, Shanghai Hongkong and Maucao Airline pricing strategy to put forward the final summary and forecast the future “Air Travel Joint ” trend of development.