通过保险产品为客户提供风险转移、法律风险规避、税务降低、财富管理、资产传承、责任风险降低等多种服务,进而提供健康、养老、财富管理等全方位的生命服务,从客户人生需求的各个角度和层面赚取经营利润,这才是现代险企所需要革新的营销方式。从中国人民银行保险局(中国人民保险公司)1979年复业经营,到1992年友邦率先把保险代理人制度引进国内,国内保险行业20多年来高速发展。在保险行业高速成长的背后,是当前保险营 Through the insurance products to provide customers with risk diversification, legal risk aversion, tax reduction, wealth management, asset inheritance, reduced liability risk and other services, thereby providing health, pension, wealth management and other comprehensive life services, from the customer’s life needs Earn profits from all angles and levels, which is the marketing method that modern insurance companies need to innovate. From the People’s Bank of China Bureau of Insurance (PICC) resume business in 1979, to 1992, the first to introduce the system of insurance agents into the country, the rapid development of the domestic insurance industry more than 20 years. Behind the rapid growth of the insurance industry is the current insurance camp