本文通过对某硅胶食品垫营销现状进行分析,寻找到适合其自身发展的市场营销策略,并对其市场营销策略的改进、实施、保障提出了建议。本文的研究对硅胶食品垫市场营销工作有直接的指导作用,对国内有机硅制品企业的市场营销策略具有参考价值。 This article analyzes the status quo of a silicone food pad marketing, find out the marketing strategy suitable for its own development, and puts forward some suggestions on how to improve, implement and guarantee its marketing strategy. The research in this paper has direct guidance on the marketing work of silicone food pad and has reference value to the marketing strategy of domestic organic silicon product enterprises.