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在产品同质化,价格战愈演愈烈的大环境下,一拖(洛阳)建筑机械有限公司(以下简称“洛建”)坚持用特色产品、高技术产品占领市场,实施产品创新和差异化战略,选准市场切入点,争取先入为主和先动手为主的市场策略,以高技术产品和优质服务抢占市场制高点。2007年,洛建国内外市场捷报频传,1—9月,洛建国内市场销售收入同比增长22%,对外出口同比增长98.7%,销售收入增长122.8%,洛建经济运行活力增强,运行
In the context of product homogeneity and price war intensified, YTO (Luoyang) Construction Machinery Co., Ltd. (hereinafter referred to as “LUOJIAN”) insists on using special products and high-tech products to occupy the market and implementing product innovation and differentiation Strategy, select the right entry point for the market, for preconceived and first-hand-based marketing strategy to high-tech products and services to seize market commanding heights. In 2007, Los Angeles domestic and foreign markets have been reported with great success. In January-September, Los Angeles sales in the domestic market increased by 22% over the same period of the previous year, while foreign exports increased by 98.7% and sales revenue increased 122.8% respectively. Losarter’s economy grew vigorously and operated