股权换订单?

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对苏泊尔外嫁引发垄断的指责之争,凸现了中国炊具企业以自主品牌拓展海外市场的乏力,以及严重依赖国外订单的发展之困.“,”Zhejiang Supor Cookware, China'slargest cookware manufacturer has agreedto sell a 61 percent stake to the France-based SEB in August. Supor, which hasbeen operating for ten years, decided to quitthe competition amid growing controversyfrom other cookware producers in China. Double Happiness and ASD, China'ssecond and third-largest makers of pressurecookers, has jointly asked regulators in Beijingto prevent SEB from taking a controllingstake in Supor. Four other companies in thefield have also participated in the lobbyingeffort. They complained that the acquisitionwould lead to monopoly in China's cookwareindustry. They held that the market wouldbecome unstable and even insecure. A global leader in cookware and smallappliances, SEB's annual turnover exceeds2.4 billion euro. Following the takeover,SEB is going to transfer its global produc-tion to Supor gradually. Supor is optimisticand excited at the acquisition which is likelyto boost the company's output to three orfour times higher than the second maker inChina. Supor Chairman Su Xianze says thesales volume will top seven billion yuan(880 million USD) in three years, and in thenext ten years to come Supor's scale will beas much as that of SEB presently. Professionals believe foreign acquisitionis a trend. They suggest domestic firms like ASDreflect on how to meet the challenges by makingthemselves stronger and getting access to a vastoverseas market.
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