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网络技术的发展与移动商务、微博、微信等社交媒体的兴起,将人们带入了微营销移动商务时代。当电子商务在销售领域大显身手时,依附移动商务网络而生的微博、微信和微电影等精细化营销模式,也在用其容量精巧的一面诠释着另类的快餐文化。文章重点阐述了移动商务时代的微营销技术,对微营销的发展及营销实践的完善提供了一定的实际参考价值。
The development of network technology and the rise of social media like mobile commerce, Weibo and WeChat bring people into the era of micro-marketing and mobile commerce. While e-commerce is booming in the field of sales, the elaborate marketing model of Weibo, WeChat and microfilm, which is based on the mobile commerce network, is also interpreting alternative fast food culture with its compact size. The article focuses on the micro-marketing technology in the era of mobile commerce and provides some practical reference value for the development of micro-marketing and the improvement of marketing practice.