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由民营电梯企业打造的民族品牌电梯近几年来已取得较好的发展势头,但与国外品牌相比依然逊色,究其原因,主要是缺乏系统有效的品牌管理。文章总结了民营电梯企业品牌管理存在的若干问题,提出了相关的发展对策。
The national brand elevators built by private elevator enterprises have achieved good development momentum in recent years, but they are still inferior to foreign brands. The reason is mainly lack of systematic and effective brand management. The paper summarizes some problems existing in brand management of private elevator enterprises and puts forward some countermeasures for their development.