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引言“建不完的欢乐谷,玩不完的欢乐谷”是欢乐谷主题公园一直秉持的发展理念。2014年,在上海欢乐谷开业五周年之际,上海欢乐谷、玛雅水公园全年接待游客290万人次,入园人数、经营收如全线飘红,创开园以来历史新高。那么上海欢乐谷成功的因素有哪些,对我们有何启示呢?下面就这两个问题进行探讨。一、上海欢乐谷成功原因分析(一)客观因素1.地区(市场)庞大。上海地处经济发达的长江下游,是中国最发达的地区,并且流动人口众多,餐馆考察活动和商务会议
Introduction “Happy Valley to be built endless play Happy Valley ” is Happy Valley Theme Park has always uphold the development concept. In 2014, Shanghai Happy Valley and Maya Water Park hosted 2.9 million visitors a year, the fifth anniversary of the opening of Happy Valley in Shanghai. The number of visitors to the park was the highest since the park opened. So what are the factors that make Shanghai Happy Valley successful and what is the inspiration for us? The following two issues are discussed. First, the Shanghai Happy Valley analysis of the reasons for the success (A) of the objective factors 1. Area (market) huge. Shanghai is located in the economically developed lower reaches of the Yangtze River, China’s most developed areas, and the floating population, restaurant inspection activities and business meetings