论文部分内容阅读
近日,知名市场研究机构Millward Brown发布了最新BrandZ全球品牌百强排行榜,苹果终结了谷歌在该排行的四连冠辉煌之后,成为全球最有价值的品牌,品牌价值达1 530亿美元,已经几乎达到苹果当前市值的一半。与此同时,在《财富》杂志公布的2011年美国企业500强榜单中,苹果排名35位,首次超越微软之后,更是将谷歌远远甩在了后面(谷歌的排名在第92位)。为何苹果会在今年取得如此排名,尤其是在当前苹果与谷歌交锋最为激烈的智能手机及平板电脑市场,谷歌Android市场份额一路上扬,甚至已经超越苹果的现实面前?
Recently, the well-known market research organization Millward Brown released the latest BrandZ global brand top 100 list. After Apple ended Google’s fourth consecutive glory, it became the world’s most valuable brand with a brand value of US$153 billion. Almost half of Apple’s current market value. At the same time, in the “Fortune” magazine’s 2011 Top 500 American Enterprises list, Apple ranked 35th. After surpassing Microsoft for the first time, it left Google far behind (Google ranked 92nd). . Why does Apple get this ranking this year, especially in the smart phone and tablet market where Apple and Google have the most intense confrontation, and Google’s Android market share has risen and even surpassed Apple’s reality?