厂家——总经销商——二级批发商——三级批发商——零售店——消费者,是传统农资销售的经典模式。然而,这样的销售网络却存在着许多不足,例如:经销商不规范的操作手段如竞柑杀价、跨区销售等常常造成严重的渠道冲突。为了克服传统渠道模式的弊端、更好的适应市场的变化,农资企业的销售策略出现了一些新的趋势。 Manufacturers - the total distributors - two wholesalers - three wholesalers - retail stores - consumers, is the classic model of traditional agricultural sales. However, there are many deficiencies in such a sales network. For example, non-standard dealer operations such as bargain hunting and cross-border sales often result in serious channel conflicts. In order to overcome the shortcomings of the traditional channel model, to better adapt to changes in the market, agricultural sales strategy has emerged some new trends.