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用户需求推动科技产业的迅速发展,目前经济发展水平的不断提高促进消费者不断增强以娱乐或者交互为主的内容需求,不过VR市场目前还处于早期阶段,内容和体验方面的提升空间非常大。但新型的VR营销已经区别于传统营销模式,开始真正挖掘潜在需求痛点,加强用户粘度。对于VR眼镜,我认为其是实现顾客体验商品的道路,足以让顾客更直观地了解商品特性,更有效增强了门店与顾客的互动性。终端数码化、体验化是眼镜行业未来的发展趋势,而VR眼镜则能很好地成为这一发展趋势的载体。
The demand of users promotes the rapid development of science and technology industry. At present, the continuous improvement of economic development promotes consumers to continually enhance their entertainment or interaction-oriented content needs. However, the VR market is still in its early stage and space for content and experience improvement is very large. However, the new VR marketing has been different from the traditional marketing model, began to really tap potential pain points to enhance user viscosity. For VR glasses, I think it is the way to realize the customer experience of goods, enough for customers to more intuitive understanding of product features, more effectively enhance the store and customer interaction. Terminal digital, experience is the future development trend of optical industry, and VR glasses can well be the carrier of this trend.