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当今社会已经进入到了信息化发展时代,传统的报刊媒体面临着严峻挑战,加强报纸行业的创新势在必行,而版面作为报纸对外宣传的名片,对读者留下的第一印象具有决定性的作用,因此强化报纸版面设计的视觉冲击力更是报纸创新的重心。本文通过分析报纸版面设计视觉化发展的必然形势,提出打造具有特色风格的报纸头版设计重点,并分析研究科学合理配置视觉元素的几种解决途径,以期打造具有强烈视觉冲击力的报纸版面。
Today’s society has entered an era of information development. Traditional newspapers and periodicals face severe challenges. Strengthening the innovation of the newspaper industry is imperative. The publication of the newspaper as a business card for the public has a decisive effect on the first impression left by the readers , So strengthening the visual impact of the newspaper layout design is the center of the newspaper innovation. By analyzing the inevitable situation of the visual development of the newspaper page layout, this paper puts forward the key points of creating a newspaper front page with the characteristic style, and analyzes and studies several solutions to the scientific and rational allocation of visual elements in order to create a newspaper page with a strong visual impact.