当代企业面临着应当如何选择降价策略才能使得自身长久获利并不陷入恶性价格战之中这一问题。文章运用演化博弈理论,在有限理性的条件下,构建复制动态方程,描述企业降价策略选择的演化过程,用稳定均衡策略来描述企业选择降价策略的长期演化趋势,分析得出企业降价策略的最终稳定状态。在此基础上,通过参数分析,为企业选择降价策略提供理论依据。 Contemporary enterprises are faced with the question of how to choose a price-cutting strategy to make their long-term profitability not fall into a vicious price war. By using the evolutionary game theory, this paper constructs a dynamic replication equation under the condition of bounded rationality, describes the evolution process of enterprise price reduction strategy selection, and uses the stable equilibrium strategy to describe the long-term evolution trend of the enterprise selection price reduction strategy. Finally, stable state. On this basis, through parameter analysis, provide theoretical basis for enterprises to choose price-cutting strategy.