文章运用文献资料研究方法,对“名人效应”与现代中国武术传播进行分析研究,结论认为:现代中国武术文化的国际化传播要打破传统的传播理念,主要从文化的角度传播中国武术;武术与名人产生的名人效应相结合,既能满足喜爱武术群体的自身需要,又能对传播中国武术文化起到积极的促进作用。 The article analyzes the “celebrity effect” and the modern Chinese Wushu communication through the method of literature research. The conclusion is that the international transmission of the modern Chinese Wushu culture should break the traditional concept of communication and spread Chinese Wushu mainly from the perspective of culture. Wushu and Celebrity celebrity effects produced by a combination of both to meet the needs of their own favorite martial arts groups, but also to spread the Chinese martial arts culture played a positive role in promoting.