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市场经济多样化促进了体育旅游产业的发展,本文从体育旅游产业的兴起、发展及特点,我国体育旅游产业发展策略两个方面探讨了我国体育旅游产业的兴起发展问题。2008年北京奥运会的举办,吸引了大量的观众和旅游者,展示了中国良好的形象,刺激了体育旅游产业的发展,规划和管理体育旅游产业,完善体育旅游产业发展体制,加大宣传促销力度,创新体育旅游产业机制,推进体育旅游产业发展成为当务之急。
The diversification of market economy has promoted the development of sports tourism industry. This article discusses the rise and development of China’s sports tourism industry from two aspects: the rise, development and characteristics of sports tourism industry and the development strategy of China’s sports tourism industry. The 2008 Beijing Olympic Games attracted a large audience and tourists, demonstrated a good image of China, stimulated the development of the sports tourism industry, planned and managed the sports tourism industry, improved the development system of the sports tourism industry, and intensified publicity and promotion efforts It is urgent to innovate the mechanism of sports tourism industry and promote the development of sports tourism industry.