企业是做大做强,还是做小做精,一直是企业家们讨论的话题。其实,这不是在讨论企业规模的问题,而是在讨论企业怎样才能获得良好的经济效益和市场效益。一个年收入十亿、年赢利一亿的企业与一个年收入两三亿、年赢利一亿的企业比较,后者的表现当然优于前者,因此,企业的赢利能力才是衡量企业市场表现的惟一标准。 Enterprises are bigger and stronger, or doing a small job, has been a topic discussed by entrepreneurs. In fact, this is not a matter of discussing the issue of firm size, but rather discussing how the firm can achieve good economic and market benefits. A company with an annual revenue of 1 billion and an annual profit of 100 million is better than a company with an annual revenue of 200 million and an annual profit of 100 million. The latter certainly outperforms the former in terms of profitability. Therefore, the profitability of an enterprise is a measure of the market performance of the enterprise The only standard.