英国威斯敏斯特大学是一所有近200年历史的大学,也是英国最大的大学之一,以媒体相关科系出名,坐落在文化创意之都伦敦的市中心。威斯敏斯特大学媒体、艺术与设计学院新近开设的“英国广播电视节目的创意、研发与制作”媒体进修课程,较为清晰完整地呈现了英国电视节目的创意研发机制,尤其是其中对于“受众调研”环节的重视,为我们提供了许多有益的启示。一、传统电视媒体与新媒体 The University of Westminster is a nearly 200-year-old university and one of the largest in the UK, renowned for its media-related subjects and located in the heart of the cultural and creative capital of London. The newly created “Research, Development and Production of British Radio and Television” media refresher course at the University of Westminster School of Media, Art and Design recently presented a clear and complete set of creative research and development mechanisms for British television programs, The emphasis on the “audience research ” section provides us with many useful insights. First, the traditional television media and new media