从事房地产的单位和个人必须有较高的信誉。而当信用危机迫使房地产行业融资成本和交易成本提高,严重影响行业发展的时候,“诚信”就绝不仅仅是道德原则,它同时也成了极为重要的经济学概念。从房地产行业中的不诚信问题着手,分析其原因,提出解决这一问题的方法及途径。 Units and individuals engaged in real estate must have a high reputation. When the credit crisis forced the real estate financing costs and transaction costs increase, seriously affecting the development of the industry, “honesty” is by no means just a moral principle, it also has become an extremely important concept of economics. Starting from the problem of dishonesty in the real estate industry, this paper analyzes the reasons and puts forward the methods and ways to solve this problem.