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研究了国内主要商务休闲男装毛衫品牌比价体系。选择淘宝、天猫及京东三大购物网站,对国内主要的八大商务休闲男装品牌男装毛衫的各大类产品进行价格调查和统计,以男装毛衫背心价格为基础,建立商务休闲男装毛衫品牌的比价体系,通过分析该比价体系,并经案例品牌的实证研究,得出该调研比价体系具有一定的代表性,与市场存在非常高的拟合性,同时经过市场实践验证,具有可实际操作性,可以为国内商务休闲男装毛衫品牌价格策略的制定提供参考。
Study of the major business casual men’s sweater brand parity system. Select Taobao, Lynx and Jingdong three major shopping sites, the major domestic eight major business casual men’s brand men’s sweaters major categories of products for price surveys and statistics to men’s sweater vest prices, the establishment of business casual men’s sweaters Brand’s price system, through the analysis of the price system, and the case of the brand’s empirical study, that the research parity system has a certain representation, and the market there is a very high fit, at the same time through the market practice to verify, with practical Operability, for the domestic business casual men’s sweater brand pricing strategy to provide reference.