东方出版社于1994年10月出版了我系国际文化传播研究所龚文庠教授的专著《说服学——攻心的学问》。这是我国出版的第一部研究说服学的专著,从而填补了我国学术领域的一个空白。“说服学”(PERSUASION)是近年在西方兴起的热门学科,顾名思义,是研究“说服”的,研究人怎样说服别人。孩童要父母买玩具,小伙子向姑娘求爱,革命家街 Oriental Press published in October 1994 my Department of International Culture and Communication Institute, Professor Gong Wenli’s monograph “persuasion - learning psychology.” This is the first monograph published in our country to study persuasion and thus fills a gap in our academic field. PERSUASION, a popular subject that has emerged in the West in recent years, is, as its name implies, a study of “persuasion,” and how researchers can convince others. Children want their parents to buy toys, young ladies courtship, Revolutionary Street