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前记:2008年,吉利全年累计实现销售收入130亿元,同比增长13%,实现利税18亿元。2009年1至5月,吉利汽车国内累计销售101171辆,同比增幅57.8%。目前,吉利新三样产品自由舰、金刚、远景及最近上市的吉利熊猫已经占到总销量的95%以上。历经金融风暴的考验,吉利战略性转型已初步告捷。发力于危机时刻的民族品牌吉利正在博得媒体、业界以及广大消费者的关注,而这种关注本身就是对吉利品牌的最佳注释和传播。
Foreword: In 2008, Geely achieved a total annual sales revenue of 13.0 billion yuan, an increase of 13% over the previous year and realized a profit tax of 1.8 billion yuan. From January to May 2009, Geely Automobile accumulated sales of 101,171 vehicles, an increase of 57.8% over the same period of last year. Currently, Geely’s new three-product free warship, King Kong, Vision and the recently listed Geely Panda have accounted for more than 95% of total sales. After the test of the financial turmoil, Geely strategic transformation has initially taken the lead. Geely, a national brand that takes power at the moment of crisis, is gaining the attention of the media, industry and consumers alike, and this concern itself is the best annotation and dissemination of Geely’s brand.