Salesperson of a Company is considered as a role player in marketing and selling itsproducts.However, salespersons only contribute to a small growth for the industry whichis 19.3％ in terms of assets of the Company in Uganda.The purpose of this study is toinvestigate the relationship between personality and sales performance of Startimes DTV(U) limited.Three personality dimensions were used, i.e., self-efficacy, self-monitoringand locus of control and how these factors are related to sales performance.Using astratified random sampling, a sample of 79 respondents was selected to participate in thestudy.Two of the three personality dimensions were found to be positively related tosales performance, i.e.Self-efficacy and self-monitoring, while locus of control wasfound to be inversely related to sales performance.As a conclusion, this research shownthat Startimes sales representatives have high self-efficacy and self-monitoring attributesto perform better in their sales performance.