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视频荐书节目《悦读时光》,是海军航空工程学院青岛校区图书馆在数字时代下对阅读推广工作的实践创新。通过利用学校电视台资源定期录制微视频荐书节目,引导读者读书、赏书,有效地提高了读者的阅读兴趣,促进校园内知识传播。本文从节目创意思路、构建要素、内容分析、传播效果四个方面介绍了《悦读时光》节目的制作流程,并总结了该阅读推广活动开展以来的相关经验,从而为阅读推广新模式的探索提供参考和借鉴。
Video recommended book program “Reading Time”, is the Naval Aeronautical Engineering Institute of Qingdao Campus Library in the digital era of reading and promoting the practice of innovation. By making use of the resources of the school’s TV station to regularly record micro-video recommendation programs, the readers are encouraged to read books and enjoy books. This effectively improves readers’ reading interest and promotes the dissemination of knowledge on campus. This article introduces the production process of “Reading time” program from four aspects of creative ideas, construction elements, content analysis and communication effects, and summarizes the relevant experiences since the launch of this reading promotion activity so as to explore the new mode of reading and promoting Provide reference and reference.