【摘 要】
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With the post-90s is gradually becoming the mainstay of todays society,the consumer groups occupy a large proportion of the mens market,and their purchase options of menswear will be infected by the s
【机 构】
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Shanghai University of Engineering Science,Shanghai,201620,China
【出 处】
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2015上海纺织服装创意创新研究生学术论坛暨第九届纺织服装创新国际论坛
论文部分内容阅读
With the post-90s is gradually becoming the mainstay of todays society,the consumer groups occupy a large proportion of the mens market,and their purchase options of menswear will be infected by the style,color,fabric,brands,services,shops and many other factors.Now many companies did not distinguish the different effects of various factors,showing blindness,fuzziness,and spent too much money and time,but could not gain the desired effect.This article,through literature review,expert consultation,field investigation and questionnaire survey,explores the different influence of purchase options factors,so as to provide clear and active guidance for clothing businesss marketing strategyas well as marketing implementation.
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