加入WTO以后,期刊竞争日趋激烈,是否具有较强的吸引力,是期刊能否健康发展的关键。本文从“思想性”、“知识性”、“实用性”、“趣味性”、“形式美”等五方面论述了如何增强期刊吸引力的问题。 After China’s accession to the WTO, the increasingly competitive journals, whether strong appeal, is the key to the healthy development of journals. This paper discusses how to enhance the attractiveness of periodicals from five aspects: ideological, knowledgeable, practicality, interest, and formal beauty.