导读本文是西尔斯的《粉丝文化》一书的第三章。它对粉丝研究中占重要地位的民族志方法和许多研究者的“学者—粉丝”(academic-fan,或简称aca-fan)的身份做出了一些有益的反省。为了摆脱粉丝民族志的局限,西尔斯提出了自体民族志的概念。他不仅分析了四个自体民族志的样本,还以 This article is the third chapter of Sears’ Fan Culture. It provides some useful introspection of ethnographic methods that are important in fan studies and the identities of many researchers, the “academic-fan” (aca-fan). In order to get rid of the limitations of the fan ethnography, Sears put forward the concept of his own ethnography. He not only analyzed four samples of self-ethnography, but also