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5. An empirical study of the influence of the player's attributes and the advertising attributes o

An empirical study of the influence of the player's attributes and the advertising attributes o

来源 :The 6th International Conference on Optimization and Control | 被引量 : 0次 | 上传用户：nsnsd_

【摘 要】

：

Using the structural equation model,this paper explores the main factors that affect the behavior of players to the in-game-ads(IGA),and briefly analyzes how these factors affect the commercial value

【作 者】

：

Zhenlu Zhang 

【机 构】

：

Central South University

【出 处】

：

The 6th International Conference on Optimization and Control

【发表日期】

：

2015年5期

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　　Using the structural equation model,this paper explores the main factors that affect the behavior of players to the in-game-ads(IGA),and briefly analyzes how these factors affect the commercial value of the IGA.

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