目的,根据古村落资源特点,建立“历史—建筑—民俗”解说模式并运用到爨底下村旅游文化价值解说中,指导产品设计,更加强化其文化内涵和综合价值。方法采用以中国历史文化名村爨底下村为例进行实证研究的方法及对比研究法突出其集自然景观、人文景观于一体的旅游资源的双重特点。结果,爨底下村有着悠久的历史渊源、古朴的四合院民居建筑、特色的民俗风情,结合上述特点,在旅游文化价值解说指导下对现有旅游产品进行改进、优化与设计,充分展现出爨底下村显在、隐在的文化内涵和旅游价值。结论,实证研究将“历史—建筑—民俗”解说模式运用到爨底下村旅游文化价值解说中,并以此指导产品设计,这种解说模式和用于指导产品设计的互动研究方式,可为古村落的开发、保护及旅游拓展等提供借鉴,并可推广到其他古村落的研究中去。 According to the characteristics of the ancient village resources, we established a “historical - architectural - folk” explanation mode and applied it to the interpretation of tourism cultural value in the village under the village, guiding product design and further enhancing its cultural connotation and comprehensive value. Methods Empirical study of the village under the village of Chuang with Chinese history and culture as an example and contrastive study method highlight the dual characteristics of tourism resources integrating natural landscape and cultural landscape into one. As a result, there is a long history of the village under the roof, the ancient courtyard buildings and folk customs, with these characteristics, under the guidance of tourism and cultural value under the guidance of the existing tourism products to improve, optimize and design, fully demonstrated under The village is significant, implicit in the cultural connotation and tourism value. Conclusions: Empirical research applies the commentary model of “history-architecture-folklore” to the interpretation of tourism cultural values ​​in Xiazhong village and guides product design, this explanation mode and the interactive research method used to guide product design For the ancient village development, protection and tourism development to provide reference, and can be extended to other ancient villages in the study.